Internet marketing philosophy?

Just how important is Internet marketing philosophy? In a simple sentence it is to have a plan that gives you a measurable and definite way to target your market and position your business so that those looking for what you have to offer are finding you easily.

This is vital to the success of your online business. Would you start a business without a business plan? Would you place your yellow pages ad in an unrelated area just to see if anyone finds it? Or would you place a billboard ad where there is no traffic?

Many new Internet entrepreneurs are very careful when it comes to spending marketing dollars, but have neglected the most effective marketing tool that they have which is a solid Internet marketing philosophy to help them with their business.They seem to focus their money also on the design and development but the planning process and strategy building has been neglected.

Why? So many are under the misconception that a web designer is an expert in the area of Internet marketing and that they are also well versed in search engine optimization. And then they find out the truth.The entrepreneur has spent thousands of dollars and is now ready to launch his business online, yet to discover the following: minimal sales and conversion and subscriptions are slim to none.

Also, there are only minimal requests for services and products, and traffic to the site is way below calculations and expectations.

How could these problems have been avoided? A solid Internet marketing philosophy plan ahead of time could have saved the time, headaches and a lot of money. It can also help position you to your target and niche market as well as increase conversion.

Some examples of solid marketing philosophy are: position your business so those looking can find you easily through search engine optimization and define who and what you are.

Other examples are: how do you approach the clients visiting your new site, do they feel welcomed, and what do you want from them, to buy a product, a newsletter, a report or a service?

Having a prepared Internet marketing philosophy gives you a measurable and definitive way to target your market and position your business so that those looking for what you have to offer are finding you easily.Without it you are virtually missing many key components that will make your business successful and you will soon discover, as many other entrepreneurs have, that it is a huge struggle to overcome.

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What Makes Your Products Special

The best way to make a product feel luxurious and exclusive is to very explicitly tell everyone about the finest details of this product that make it special. It's really not over the top to talk about the fine silver filligree made in Europe or the special process that went in to creating such a unique and exclusive product. The more you tell people why your product is special, the more they will believe it.

It may seem boring to detail everything from the design of the leather engraving to the special and laborious and perfect cut of a diamond that reflects 72 facets, or whatever. But, really it's not. People who are very into status and image love to hear exactly how this piece is special so they can turn around and tell their friends too. And, hopefully, by doing so you also get some more sales from word of mouth too.

Limit The Product Roll out

Another great way to make your products exclusive is to limit them to a certain number of people. This is done with artist's prints and it helps to spur sales for people who may be sitting on the sidelines thinking the offer will stand forever. Make sure your customers know that this is such a good deal, and only a few select people will get to take you up on it for that promotion. And, if you do make a promise not to roll it out the same way again, whether it's by giving the same price or the same design or whatever, you have to stick to your promise. It's only an exclusive offer if later on you don't offer the exact same offer to someone else and disappoint your earlier customers.